Try These Low Budget Marketing Ideas First

Marketing

marketing 1A lot of people get bent on not having money for this or that, so they just do not bother. They risk their business’s future by not investing in their marketing. Well, as it turns out, it’s always a good idea to try the low budget marketing ideas first. Why spend money when you do not have to do that? In addition, it is a beneficial tack to take when your company is still trying to emerge on a shoe string budget.

 

Even if your company has been in business longer, it is time to see what works. Start with improving your company’s online presence by using freely available tools.

Invest In A Clean And Fast Loading Website
You have to have a website. This is not negotiable in 2016. Make sure it is clean and loads quickly. The way to make it work for both portable devices and desktop or laptop computers is to get in there and work with the frame sizing. Look into learning HTML5 and CSS+.

The site needs social media buttons for the main social media sites, such as Facebook, Twitter, Instagram, and YouTube. Google + is one that hardly anyone uses, but Google the search engine gives you extra points for just having a page. Yes, keep them all updated every day. Do a good job with interacting customers politely and quickly too.

Make an e-newsletter using Mail Chimp to broadcast it to your subscribers that sign up on your website. And, yes, maintain a blog and videos on YouTube and your website. Address search terms that are showing up, particularly keywords that are long-tailed.

These low budget marketing ideas will help improve Google’s recognition of your site to send customers your way. It can take a solid year to 18 months to see that happen.

Fancy Church Signs

Marketing

Fancy Church Sign Designs To Love

A church that does not have a good sign is one you are not going to be happy about. The sign is something that makes an outstanding first impression in the eyes of those who are coming in, and you want to ensure it is perfect. Those who are not able to get this spot on will be the ones who miss out the most in the end.

Fancy church designs are something you will have to look at in the long-term.

Let’s see why people want to look at fancy church designs moving forward.

Durable

A sign that breaks down is one that you are not going to like. Who would want to put money into a sign and then see it break? This is the last thing anyone would like to see happen.

The church does not want ever to keep putting money back into the sign.

This is why durable materials are a must and are going to be required because the sign has to last for a long time to come.

If the sign does not last, a lot of money has been wasted for no reason.

Gorgeous

The signs that are going to be sold to you will have to be gorgeous, or you are not going to like them. A sign that does not look good is a sign that is not going to do enough for you either.

Many signs are doing the bare minimum, and the owners are not happy with them either. You want to make the sign stand out and look good for a long time to come if that is what you are investing in.

The right service is going to provide a gorgeous option that you can appreciate for a long time to come.

Set The Standard For Church

The church is just like any other establishment. You will have to set the tone as soon as you can. Once the tone is set, people are going to know you are the real deal and a place of worship that should be attended to.

This is the only way to make sure the right atmosphere is being cultivated for followers to come towards.

Some people don’t think about these little details, and that is why their churches are not as well-off as they should be.

You want to think about everything as the owner.

Attracts People

It is not just about how it looks, but about how it interacts with people who are coming in. More people will want to come in when the sign is welcoming and has a newness to it.

Even looking past churches, what about other establishments where new signs are put up, and you get to see them? Don’t the new ones attract you more because of the freshness they have to offer? It is inviting, and the look of these signs tends to draw you in and makes you want to do more.

These are the fancy church designs you are going to fall in love with as time goes on. Those who are not maximizing these church designs will lose out as time goes on. You have to think about them as much as you can because the wrong sign is only going to take away from the property and church.

The days of just putting up a simple paper sign are long gone. You want something that is durable, aesthetic, and accurate at the same time.

A fancy sign is the only sign you will be happy with in the end, and that is what matters.

Note: We are a fan of this sign company for our church sign recommendations.

SEO vs PPC for Digital Marketing

Marketing

Basics Of Search Engine Optimization vs. Pay Per Click Online Marketing

Online marketing is something site owners have to think about. The approach that is taken will vary from person to person. Some love the idea of SEO, while others prefer the beauty of PPC marketing and all that it has to offer. You have to decide which option is better for your situation right now.

Here is more on both SEO and PPC for those who are thinking about these options and wants to take the right step moving forward.

This should make it easier to decide.

What Is SEO?

Let’s start with SEO marketing. The idea is to target keywords in your niche and start ranking for them. You are going to include these keywords in your titles, sub-titles, content, and image tags. You will be looking to create backlinks that link to your site from all over the Internet.

It is a beautiful process where you rank on Google or any other search engine and start driving traffic from there.

What Is PPC?

Let’s move onto PPC marketing. The idea is simple. You set up a new ad and put it up for people to look at. They are going to click through and be directed to your site. There is an established fee that is paid “per click” once the person comes through.

This can be done on a broad range of platforms such as Facebook and Google.

Benefits Of SEO

What are the advantages of SEO for those who are intrigued? The benefits have to include the free traffic you are going to get. Plus, you will be able to get it around the clock without putting a penny in. This is the best part about traffic that comes from Google and Bing.

Cons Of SEO.

What are the cons of SEO marketing? The major disadvantage is having to wait. You will rarely rank right away, and those who are lucky to get to page one immediately are not going to be hitting the big money keywords. You want to rank quickly, but it does not happen in this day and age.

You will have to build up quality content, good backlinks, and authority in the niche before you get to the top. So, this is a major con.

Benefits Of PPC

Let’s start with the benefits of PPC marketing. What are you getting from this pay per click set up? You are getting the chance for immediate returns. You can set up the campaign and see people click in. This is going to give you a lot more leads than SEO would in the beginning.

Those who are not patient or want data to work with will appreciate PPC marketing.

It is also an option where you are only paying when the click takes place. So it is better than other paid options where sometimes the payment is made before a click comes through.

Cons Of PPC

What are the cons of PPC for those who are thinking about this option? The idea of having to put money in to get the clicks is something people don’t appreciate. For those who have a tighter budget, it might not be feasible to keep pouring money in for testing purposes.

You will want results right away and the money being lost is not going to help at all.

This is all of the information you need to know when it comes to SEO and PPC. Those who are in this predicament over which one to choose can easily give both a chance. The best marketing campaigns are the ones that are going to excel at both because short and long-term gains are always welcome.

If you’re a Lawyer, SEO is going to be much more profitable than PPC because PPC is very expensive and there are lots of low competition, but still valuable, opportunities with Search Engine Optimization.  Our recommended Law Firm SEO is: http://www.dallasseogeek.com/services/law-firms/.  The Dallas SEO Geek has a lot of experience with making lawyers a lot of money with SEO.

Experiential Marketing

Marketing

Should You Use An Experiential Marketing Agency?

Experiential marketing is a unique and effective marketing technique that allows businesses to engage with customers in a variety of different ways. Experiential marketing agencies may incorporate different types of marketing strategies to get the results they want. Product sampling is a common experiential technique you have problem experienced in the past.

Why Bother With Experiential Marketing?

Experiential marketing has a very clear goal: to leave a lasting, favorable impression on the customer. This is often accomplished by engaging their senses; whether it is taste, vision, smell, sounds, or touch.

Modern experiential marketing agencies rely on a combination of traditional experiential marketing in addition to more modern and sophisticated techniques. The result is still the same. Hopefully, the customer engages with the brand and that brand stays in their memory long after the experience is over.
Questions They Should Ask.

An experiential marketing agency will usually ask a series of questions that they then attempt to answer through their marketing efforts. For example, they may ask “How does it feel to use a company’s product?” They can then answer that question by actually letting customers use a sample of the product. That’s one of the easier questions to answer.

Tougher questions might sound like “How can a company’s product connect customers with other customers?” This is an important question in a day and age where customers are so used to be connected with the world. A marketing strategy that emphasizes how a product can be used to connect with others is likely to be very successful.

Unlike other marketing efforts, such as television or radio, experiential marketing doesn’t rely on just telling the customer the answer to these questions. A company could tell a customer anything they like, but when they can engage with the customer and let them experience the truth for themselves, that’s when they know they can trust a product or brand.

Integrating With Technology.

It might sound like experiential marketing is more of an “in-person” marketing technique, but a lot of companies are finding ways to integrate technology into the experience. Smartphones, in particular, are proving to be a powerful tool for experiential marketing agencies.

Of course, an app cannot let a customer experience a physical product. However, it can create an engaging marketing experience with the customer. Something they find memorable. In the end, it can increase brand awareness and drive in a new source of leads.

There is also the possibility of using GPS-reliant apps to lead customers to a place of business. We already see GPS-based games on smartphones. There is no reason a marketing agency can’t make a simpler version that brings in new business.

Is It Worth The Investment?

With so many marketing options available you are probably wondering if investing in an experiential marketing agency is a good idea. While it may not be the cheapest marketing option, it often delivers the best results. Customers engage with companies, and they have fun at the same time. That is something that a banner on a website simply cannot duplicate.

If you decide to give Experiential Marketing a try, we recommend giving bulldogbillboards.com a try.  They are an experienced experiential marketing agency.

Is Snapchat Included in Your Marketing Strategy?

Social Media Marketing

Is Snapchat Included in your marketing strategy?  If it isn’t it should be!  Here are some statistics so you understand just how much you need to have your business on Snapchat…like yesterday. The mobile app has as many users as Twitter and it currently sits as social media’s second favorite network.  With more than 100 million active users and as many video views per day as Facebook, around 4 billion, are you convinced yet?

Using the mobile app you can send a 10 sec video clip or image to your friends, family or fan bases that can instantly disappear, never seen again.  The app also has a text messaging service that works the same, allowing users to add a clip to the message that will remain live for 24 hours.  You can use Snapchat to follow your favorite news and entertainment sites, Cosmo and CNN with the discover tab.  Missed the Wimbledon finals this past weekend, if you had Snapchat installed you could have caught it.

All of these offer advertising methods for businesses to reach their audiences.  If your target market are in the 13-34 year old demographic, 86% of Snapchat users are in that demographic.  On top of that most of them belong to more than one social network and can share what they put on Snapchat across multiple networks.

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How to market on Snapchat

If you want to target millennials, and that’s a hard enough market to reach, there are a bunch of ways your company can take advantage of Snapchat.  You can only publish 10 seconds worth of content on Snapchat, but the purpose of that is to ensure that the content you do publish is engaging and easily absorbed.  The end user chooses which content they want to engage in, choice is a big indicator of just how engaged your users are with your ads.

Tease

Using the Tease feature is a great way to create some buzz around your products.  You have a 10 second window you can use to show some behind the scenes footage, exclusive content or release a new product.  The idea is to create some viral content that can be shared across multiple social media networks and through word of mouth.

Promos & Offers

You can use stories to promote flash sales and send discount codes to your customers.  You customer can take a screen shot on their smart phone and use the image to make purchases online or in your store.

Tell Your Story

Use the story feature and you can engage your audience for longer than 10 seconds and show the content over 24 hours.  You have a ton of options on how you can use this time.  Put together a sequence of events made up of 10 second clips.  Celebrity users have all jumped on the Snapchat bandwagon, Kylie Jenner has Snapchatted her entire make up routine.   Considering the success of her cosmetics line, it seems to be working.

If your customer base include millenials, it is time for your business to start engaging with them on Snapchat , here is a video showing a couple of ways to start marketing with Snapchat.

Know Your Ideal Customer

Marketing

Yes, every marketing book and guru tells you that you need to know absolutely everything about your ideal customer…right down to their shoe size.  Actually they are all right, you really do need to understand your perfect client.

Here’s why it’s so difficult for business owners to describe their ideal client, you have a brilliant product or service to sell.  EVERYBODY should have it!  You want to sell your goods and services to the whole world.  You’re a people person and you certainly don’t want to alienate a customer by making them feel left out.

While to a degree that’s true, but you’re not Walmart you don’t market to everyone.  In fact, not even Walmart markets to everyone.  For your marketing to be effective it has to connect with the right audience, so much so that they identify with you message.  You can’t do that with generic marketing crap meant to market to everyone.

Know Your Ideal Customer

Personalize your ideal client, give them a name and try and picture what they look like, what they are afraid of and what they think about.  For convenience sake call him Bob for now.

Here are the things you need to know about Bob:

  • Demographics – This is the boring statistic stuff, things like age, education, gender, marital status, profession, income and shoe size.  Okay you don’t really need to know Bob’s shoe size but this is how you start getting to know Bob.
  • Psychographics – Where demographics are all about statistics, psychographics are about personality.  What does Bob value, what are his opinions, attitudes, interests and what kind of lifestyle does he lead.  What makes Bob interesting?
  • Pain Points – This how you discover how you can help your potential client.  What gives Bob ulcers?  What is the most immediate problem that you can solve for them?  How would Bob describe his issue in his own words?  Once you have this figured out then you can convey directly how you can help.
  • Location – Where does Bob hang out in his spare time?  Most marketers forget this step in their research, which is really a big mistake.  If Bob is your ideal client and he is a contractor earning more than 6 figures per year and works 60 hour weeks is he going to be hanging out at Starbucks in the afternoons?  Uh…no.  Is he networking, probably not.  You have to figure out when and where to reach Bob.

Once you’ve got all this information you have to admit you have a pretty good handle on Bob.

Now how do you use that information?

Before you put pen to paper and write any marketing material, tap into everything you know about Bob and write from there.  Use words that Bob would use and speak to him in his language.  Once you figured where Bob hangs out then that is where you need to be.  Tweak your information as you learn more and always keep Bob in the back of your mind.

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