Is Snapchat Included in your marketing strategy? If it isn’t it should be! Here are some statistics so you understand just how much you need to have your business on Snapchat…like yesterday. The mobile app has as many users as Twitter and it currently sits as social media’s second favorite network. With more than 100 million active users and as many video views per day as Facebook, around 4 billion, are you convinced yet?
Using the mobile app you can send a 10 sec video clip or image to your friends, family or fan bases that can instantly disappear, never seen again. The app also has a text messaging service that works the same, allowing users to add a clip to the message that will remain live for 24 hours. You can use Snapchat to follow your favorite news and entertainment sites, Cosmo and CNN with the discover tab. Missed the Wimbledon finals this past weekend, if you had Snapchat installed you could have caught it.
All of these offer advertising methods for businesses to reach their audiences. If your target market are in the 13-34 year old demographic, 86% of Snapchat users are in that demographic. On top of that most of them belong to more than one social network and can share what they put on Snapchat across multiple networks.
How to market on Snapchat
If you want to target millennials, and that’s a hard enough market to reach, there are a bunch of ways your company can take advantage of Snapchat. You can only publish 10 seconds worth of content on Snapchat, but the purpose of that is to ensure that the content you do publish is engaging and easily absorbed. The end user chooses which content they want to engage in, choice is a big indicator of just how engaged your users are with your ads.
Using the Tease feature is a great way to create some buzz around your products. You have a 10 second window you can use to show some behind the scenes footage, exclusive content or release a new product. The idea is to create some viral content that can be shared across multiple social media networks and through word of mouth.
Promos & Offers
You can use stories to promote flash sales and send discount codes to your customers. You customer can take a screen shot on their smart phone and use the image to make purchases online or in your store.
Tell Your Story
Use the story feature and you can engage your audience for longer than 10 seconds and show the content over 24 hours. You have a ton of options on how you can use this time. Put together a sequence of events made up of 10 second clips. Celebrity users have all jumped on the Snapchat bandwagon, Kylie Jenner has Snapchatted her entire make up routine. Considering the success of her cosmetics line, it seems to be working.
If your customer base include millenials, it is time for your business to start engaging with them on Snapchat , here is a video showing a couple of ways to start marketing with Snapchat.