Should You Use An Experiential Marketing Agency?
Experiential marketing is a unique and effective marketing technique that allows businesses to engage with customers in a variety of different ways. Experiential marketing agencies may incorporate different types of marketing strategies to get the results they want. Product sampling is a common experiential technique you have problem experienced in the past.
Why Bother With Experiential Marketing?
Experiential marketing has a very clear goal: to leave a lasting, favorable impression on the customer. This is often accomplished by engaging their senses; whether it is taste, vision, smell, sounds, or touch.
Modern experiential marketing agencies rely on a combination of traditional experiential marketing in addition to more modern and sophisticated techniques. The result is still the same. Hopefully, the customer engages with the brand and that brand stays in their memory long after the experience is over.
Questions They Should Ask.
An experiential marketing agency will usually ask a series of questions that they then attempt to answer through their marketing efforts. For example, they may ask “How does it feel to use a company’s product?” They can then answer that question by actually letting customers use a sample of the product. That’s one of the easier questions to answer.
Tougher questions might sound like “How can a company’s product connect customers with other customers?” This is an important question in a day and age where customers are so used to be connected with the world. A marketing strategy that emphasizes how a product can be used to connect with others is likely to be very successful.
Unlike other marketing efforts, such as television or radio, experiential marketing doesn’t rely on just telling the customer the answer to these questions. A company could tell a customer anything they like, but when they can engage with the customer and let them experience the truth for themselves, that’s when they know they can trust a product or brand.
Integrating With Technology.
It might sound like experiential marketing is more of an “in-person” marketing technique, but a lot of companies are finding ways to integrate technology into the experience. Smartphones, in particular, are proving to be a powerful tool for experiential marketing agencies.
Of course, an app cannot let a customer experience a physical product. However, it can create an engaging marketing experience with the customer. Something they find memorable. In the end, it can increase brand awareness and drive in a new source of leads.
There is also the possibility of using GPS-reliant apps to lead customers to a place of business. We already see GPS-based games on smartphones. There is no reason a marketing agency can’t make a simpler version that brings in new business.
Is It Worth The Investment?
With so many marketing options available you are probably wondering if investing in an experiential marketing agency is a good idea. While it may not be the cheapest marketing option, it often delivers the best results. Customers engage with companies, and they have fun at the same time. That is something that a banner on a website simply cannot duplicate.
If you decide to give Experiential Marketing a try, we recommend giving bulldogbillboards.com a try. They are an experienced experiential marketing agency.